Proud sponsors of the Betway Premiership, Betway South Africa have extended their heartfelt congratulations to Mamelodi Sundowns Football Club, following their crowning as 2024/25 Betway Premiership season champions on Sunday, 18 May.
The newly crowned champions become the first official winners of the Betway Premiership in its inaugural season as title sponsors of the Premiership, marking an exciting chapter to the ever-evolving story of the South African football.
Sunday’s crowning of the Betway Premiership champions was made even more memorable with the unveiling of the new Betway Premiership Trophy – a lifetime trophy proudly handed over to the Premier Soccer League (PSL) by Betway, signifying their commitment and future-proofing South African football.
In a gesture symbolising the prestige and evolution of South African football, the newly designed trophy that was uniquely crafted by globally renowned sketch artist, Nelson Makamo represents both tradition and innovation.
The trophy is bold, thought-provoking, and deeply South African. It draws inspiration from the timeless love of football across the country, with its anchor being a tree that symbolises the historical roots of a game that has then grown into being a source of hope and joy for millions.
This tree salutes the legendary footballers that breathed life into the game before, raising its profile, and inspiring the current generation to reach for new heights.
Above the branches of this tree of football life, stands a crown of modern players bound together in celebration. They are covered in gold, as a nod to the rich, natural resources within South Africa. “Champions deserve gold,” Makamo explained.
He added that there is also a deeper symbolism with the use of gold. Across South Africa, there are countless stories of fathers and grandfathers who left home to work deep down, in mine shafts, to feed their families. Using gold in this monument is also a show of gratitude to ordinary South Africans, whose collective passion keeps the game alive.
Makamo titled this project as his love letter to football. Every league winner since 1996, when the PSL was formed, is engraved into base of this stunning trophy.
In addition to being crowned champions, Sundowns is joined by six other previous title winners (Manning Rangers, Santos, Orlando Pirates, Kaizer Chiefs, SuperSport United, Bidvest Wits) that have been etched into the base of the trophy as Betway’s recognition of their role played in shaping the success of South African football and its future.
Nelson Makamo’s trophy design truly captures the heart and soul of South African football,” says Mark Rowles, Head of Marketing at Betway South Africa. “This trophy is more than just silverware it’s a story that brings fans, players, and communities together. At Betway, we’re proud to back a symbol that celebrates our collective passion and inspires every player striving for greatness on and off the field
As the 2024/25 Betway Premiership season concludes, Betway reaffirms its dedication to growing the game and celebrating the champions who inspire millions.
